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Vendor Wholesale

DO YOU OPERATE A TRACK, SERIES OR SPEED SHOP?
Want to Increase Your Merchandise Sales?

WELCOME TO THE FUTURE OF MERCHANDISING!

PROVEN DESIGNS + WIDE VARIETY of GARMENTS + SMALL QUANTITY ORDERING
= MORE SALES & LESS "DEAD INVENTORY"

~ Low Order Minimums (15 - 50 items) ~
35% - 60% Gross Profit (see account levels below)
Fresh, New Products & Styles Available Every 1-2 Weeks
7 - 10 Day US Delivery (2-3 Weeks International)

HOW WE ARE DIFFERENT:
Small Quantity Ordering
Choose from 250,000 Options/Variants
(Garment Type, Size, Color, Design/Slogan & Logo) 
Free Track/Series PR on Dirt Dog Media
Proceeds Directly Support Our Sport

Over 250,000 Variations In Stock!

Choose from 60+ Best Selling, Dirt Dog Designs & Slogans
Tees - Tank Tops - Long Sleeve - V-Neck - Hoodies - Hats - More!
Youth, Ladies & Adult in Up to 15 Colors & 15 Sizes (2T - 5XL)

Choose from Our Multiple Logo Options or Customize with Your Logo!


"We had shirts printed by a local shop last year,
but they didn't sell as well as we had hoped." 

Most Common Problems that Kill Merchandise Sales:

>  Outdated Design and/or Lack of Variety in Garment Styles, Sizes & Colors
>  No Sense of Urgency (same products are available all season)
>  No Repeat Sales (nobody wants five of the same shirt)

OUR SOLUTION:  

Have you ever noticed that your merchandise sales decrease as the season wears on?  That's because your product offering probably doesn't change much from the first day.  We solve that problem with an innovative program that generates more repeat customers, increases your average sale and greatly reduces your risk of unsold inventory.  

It's Simple.  Cast More Bait to Catch More Fish

Instead of forcing you to buy 100+ shirts in a single design, we allow you to order as few as 15 items per style/design so you can offer an always changing, wide variety of inventory in small quantities.  Variety attracts more customers and small quantities increase sales by training the customer to "buy it now" because you might not have it next week.  Your fans will run to your booth each week to see what's new.  You can choose from 60+ designs in multiple garment styles and we're launching many new products in the next few weeks including hats, decals, koozies, bandannas, buffs & more! 

 



ABOUT US:

 

We thought it was time that someone did something to help the smaller budget tracks, series and speed shops that keep our sport alive.  Dirt Dog is the leading lifestyle brand in dirt track racing and Dirt Dog Gear makes it easier, more profitable and less risk to start or expand your merchandising program.   Launched in 2009, Dirt Dog Industries supports the sport with a unique blend of media, marketing and merchandising services.  Dirt Dog Media reaches 1M - 2M dirt fans monthly via Facebook, Twitter and Instagram.  Our founder has 35 years of sales and marketing experience and has been involved in motorsports for 40 years as a fan, racer, promoter, flagman, announcer, sponsor agent and racing school owner. We are not some screen printer that suddenly decided to make dirt track shirts.  We are racers who got fed up with expensive, mediocre options and decided to create a better solution. 

WIDE VARIETY of GARMENT STYLES, SIZES & COLORS + 
MARKET TESTED DESIGNS
 + SMALL QUANTITY ORDERING =
LESS RISK & MORE PROFIT

 

 







 

Need Promotion?  We Reach 1M - 2M Fans & Racers Online Each Month!

We're looking to forge long term partnerships.  In addition to great merchandise, we offer complete marketing and PR services including graphic design, PR writing, branding and strategic planning.  More importantly, we own powerful, social media properties which we can use to promote you.  Ask us how we can help increase your attendance, car counts and ROI for your marketing partners.  
            
Click an icon to follow us!

 

We Offer Two Types of Wholesale Programs:

1. Buy Dirt Dog Gear "Off the Rack" (See Account Levels & Pricing below) 

2. Customize Our Apparel with Your Logo (Details & pricing provided after you submit your application.)

  

To be approved for wholesale ordering, please complete these steps:

1.  Fill out and submit the Vendor Application form below
2.  Create a Customer Account by clicking "Create Account" in the top right corner of this page.  (No Purchase Required ~ Name & email only.  It just allows us to grant you access to Wholesale pricing once we review your application.)
3.  Once we verify your info and answer all your questions, you can start selling with one of our "Test Drive" specials (see bottom of this page) or by opening an account to lock in your pricing.  

We will respond within 24 hours to answer all your questions. 

 

LOCK IN YOUR PRICING by OPENING AN ACCOUNT
THEN ORDER a WIDE VARIETY in SMALL QUANTITIES (All at Once or Over Time)
 

Wholesale Account Levels for "Off the Rack" Dirt Dog Gear:

VENDOR

MERCHANT

PARTNER

PARTNER II

INITIAL BUY IN LEVEL

$1,000 - $2,999

$3,000 - $4,999

$5,000 - $9,999

$10,000+

Your Avg. Gross Profit at Suggested Retail

35%

40%

50%

50%-60%

Min. Order Quantity per Design

15

20

30

50

# of Designs and/or Garment Styles this budget gets you

3 - 12

10 - 17

Up to 20

20+

Online Promotion on Dirt Dog Media

Time Permitting

1x per week

2x per week

Unlimited + Your Sponsors

 


NOTE:  For C
ustomized Dirt Dog Apparel, an additional, One Time Set Up Fee may be required if you do not provide print ready art or if your Art/Logo is more than two colors.