About Us

Click on the "Apparel" navigation tab above to find our Limited Editions, Crate Rate®, Dirt Girl®, Dirt Squirt® Kids and all 55+ shirts, stickers and hoodies.

Dirt is not a lifestyle.  Dirt is Life.
Style is optional.

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Welcome to Dirt Dog Gear!  We're not like those other apparel companies that are just in it for profit.  Dirt Dog Gear is designed, owned and operated by veterans of dirt motorsports and 100% of the proceeds go towards our continued efforts to sponsor, promote and report dirt track and speedway events and racers around the world.  Our Team Dirt Dog program currently sponsors over 60 racers worldwide with more being added in 2016.

Before opening our first web store in September, 2012, we checked out thousands of racing and extreme sports apparel designs and found that most of the dirt track apparel looked the same.  So we try very hard to ensure that our designs have a style all their own... just like the people that wear them.  If you want to look like everyone else, buy stuff from the other guys.  If you want to be different, wear Dirt Dog Gear.

We currently feature seven collections of products; Limited Editions, Team Dirt Dog, Crate Rate®, Hoodies, Stickers, Dirt Squirt® Kids and Dirt Girl® women's wear.  Our Limited Edition and Team Dirt Dog t-shirts are restricted to 400-1,000 units per design and are sold around the world... so you won't see twenty other people wearing your same shirt. 

When each Limited Edition or Team Dirt Dog design sells out here on the store, the only way you may get one is from a Team Dirt Dog racer/distributor at a track near you.  We will also be adding hats, Koozies, shoes, team jerseys and other merchandise in 2015.  

Dirt Dog is located in Chattanooga, TN USA with retailers being set up in Canada, Australia, New Zealand and more worldwide.  If you are ever dissatisfied with any of our products for any reason, just contact us and we will quickly replace it or refund your money... it's that simple.  

Thank You for stopping by!

Joe McConnell