About Us

We're a Different Breed of Company
Join Us in The Dirt Life!


Welcome to Dirt Dog Gear!  We're not like those other apparel companies that are just in it for the profit, WE SUPPORT THE SPORT!  Dirt Dog Industries is owned and operated by veterans of dirt motorsports and 100% of the proceeds from Dirt Dog Gear go towards our continued efforts to promote, sponsor and report dirt track and speedway racing around the world through Dirt Dog Media.  Roughly 30% of every sale directly supports our Team Dirt Dog sponsorship program which provides funding opportunities and global PR for over 65 racers in the USA, Canada, Australia and New Zealand.  Click here to learn more: Team Dirt Dog

Before opening our first web store in September, 2012, we checked out thousands of racing and extreme sports apparel designs and found that most of the dirt track apparel looked the same.  So we try very hard to ensure that our products have a style all their own... just like the Dirt Dogs who wear them!  If you want to look like everyone else, buy stuff from the other guys.  If you want to support the sport, wear Dirt Dog Gear.

We currently feature seven collections of products; Limited Editions, Team Dirt Dog, Crate Rate®, Hoodies, Stickers, Dirt Squirt® Kids and Dirt Girl® women's wear.  Our Limited Edition and Team Dirt Dog t-shirts are restricted to 500-1,000 units per design and are sold around the world... so you won't see twenty other people wearing your same shirt.

When each Limited Edition or Team Dirt Dog design sells out here on the store, the only way you may get one is from a Team Dirt Dog racer/distributor at a track near you.  We will also be adding hats, Koozies, shoes, team jerseys and other merchandise this year.  

Dirt Dog is located in Chattanooga, TN USA with retailers being set up in Canada, Australia, New Zealand and more worldwide.  If you are ever dissatisfied with any of our products for any reason, just contact us and we will quickly replace it or refund your money... it's that simple.  

Thank You for stopping by!

Joe McConnell